Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 The Estée Lauder Companies Invests in Chinese ‘Clean’ Beauty Startup - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry, Mergers and Acquisitions

The Estée Lauder Companies Invests in Chinese ‘Clean’ Beauty Startup

Marks the global beauty company’s first-ever investment in a Chinese beauty brand.

Author Image

By: Charlie Sternberg

Associate Editor

The Estée Lauder Companies has made a minority investment in “clean” beauty startup Code Mint through its New Incubator Ventures (NIV)—its first-ever investment in a Chinese beauty brand.
 
Code Mint is owned by Hangzhou Jianfa Meixue Technology and founded by internet celebrity Grace Chow. The brand’s hero products include a cleansing balm with grape extracts, an amino acid cleanser and its caffeine-laced Iced Americano Sheet Mask. 
 
The investment in Code Mint by Estée Lauder shows that foreign capital takes a positive long-term view of China’s beauty market, especially of Chinese brands.
 
According to GlobalData, the Chinese makeup market is projected to grow from $5.9 billion in 2020 to $8.9 billion by 2025 at a CAGR of 8.3% through 2025.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by New Incubation Ventures (@niv_elc)


Other Global Beauty Companies Focus on China

Earlier this year, Fabrice Megarbane, North Asia President and China CEO at L’Oréal, shared insights into the company’s thriving business strategy in North Asia and the remarkable recovery of China’s consumer sector. Megarbane shed light on the key signs of recovery, evolving consumer trends, and L’Oréal’s investment plans aimed at bolstering their market presence in the region.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics